Facebook Profile

  Flickr gallery

  Twitter profile

Photos on flickr


Categories


Recent Entries


RSS Feed


Archive


20th Year Flashback No. 10: Seaside Imaging

Posted by Walker Brands in 20th Year Flashback, Branding, Healthcare

We greatly enjoyed working with Sally Grady, director of imaging services for Florida Hospital Celebration Health, to develop an innovative nature-inspired healing environment for Seaside Imaging – one of the most advanced imaging centers in the nation.

With Sally’s guidance, we created a welcoming, friendly – and sometimes surprising – environment for patients to undergo what can often be clinical, cold procedures. The result was not only a more pleasant experience for patients, but also reduced sedation, reduced costs, fewer cancellations and overall better outcomes.

Thank you Sally for your innovative leadership in healthcare.

20th Year Flashback No. 9: Dr. Henry Wiley

Posted by Walker Brands in 20th Year Flashback, Branding, Healthcare

Dr. Wiley WebsiteWe had the pleasure of working with Dr. Henry Wiley, board-certified dermatologist and dermatopathologist, on developing and communicating his brand. With sole practitioner physicians, like many professional services, the person is the brand.

In Dr. Henry Wiley’s case, knowing what his personal brand was greatly influenced the brand of his practice. It was no surprise when we uncovered symbolism for the story of his distinction rooted in how he thoughtfully views and appreciates the world around him.

THANK YOU Dr. Wiley for the synergy we felt with you in creating your brand program. We were delighted to discover a mutual admiration for uncovering truth.

20th Year Flashback No. 8: Beck

Posted by Walker Brands in 20th Year Flashback, Branding

Walker Brands Building

As we celebrate four fabulous years in our “on-brand” building, we want to thank the team at Beck for partnering with us to create an 8,400-square-foot dimensional expression of our brand. Just as we do with our clients, we used our “brand-walk” process to ensure that every design decision contributed to creating the perfect “stage” for touch points and brand experiences to take place.

It’s no surprise that 80% of our new business is a direct result of our branded building. Our sincere gratitude goes to Mark House, managing director of Florida, and the entire Beck team for their collaborative spirit, incredible talent and continued ambassadorship. Thank you for helping us “connect people to OUR place!”

20th Year Flashback No. 7: Chapters Health System

Posted by Walker Brands in 20th Year Flashback, Branding

This week we want to recognize Kathy Fernandez, president and CEO of Chapters Health System – one of the largest hospice and palliative care providers in the country.

Through her incredible vision, Kathy has helped her organization break out of the healthcare “template” to provide the very best care. This high standard and focus on the people Chapters Health serves drives their every decision.

We thank Kathy Fernandez, Andy Lutton and the whole Chapters Health team for showing us that being ahead of the curve means taking the time to do the right thing.

20th Year Flashback No. 6: Publix

Posted by Walker Brands in 20th Year Flashback, Branding, Food & Beverage, Positioning, Product

Publix, the largest and fastest-growing employee-owned supermarket chain in the country, lives their company brand statement every day: “Where Shopping Is A Pleasure.” Working with Tim Cox, Publix director of creative services, and his team has given us incredible insight into how that statement permeates throughout the organization.

We’ve collaborated with Publix Creative Services in helping to produce their store branded product packaging throughout the years and what a pleasure it’s been. Thank you, Tim, for your thoughtful and inspiring leadership and for showing us what living the brand is all about.

20th Year Flashback No. 5: Carlton Fields

Posted by Walker Brands in 20th Year Flashback, Branding

Carlton FieldsWe are so honored to celebrate our nine-year relationship with Carlton Fields – an innovative and client-focused law firm with offices in Florida and Georgia. Twice during the past nine years, Gary Sasso, president and CEO of Carlton Fields, has trusted Walker Brands with evolving one of the firm’s most valuable assets – the brand of Carlton Fields.

As the market changed and clients’ needs changed, Gary understood that the Carlton Fields brand should stay true to its rich heritage, but also evolve. We worked closely with Gary and the Carlton Fields team to bring their vision to life in a way that represents the true, innovative spirit of this firm. THANK YOU, Gary, for your inspirational leadership.

20th Year Flashback No. 4: The Heart Ball

Posted by Walker Brands in 20th Year Flashback, Branding

In 2008, we were honored to work on a creative platform for the American Heart Association’s annual fundraiser — the Tampa Bay Heart Ball, co-chaired by Gary and Karen Sasso.

Nancy Walker and Cynthia Gandee, executive director of the Henry Plant Museum, co-chaired the communications effort and although there was great complexity in the logistics of this major event, the simplicity and power of the “heart” would balance it all. By staying authentic to the brand and celebrating the heart as the unifying symbol in a new and special way, we were able to help create a meaningful event that raised more than $640,000 to increase prevention and help fight heart disease.

Thank you to the American Heart Association for the inspiring work you do and for the memory of a special night.

20th Year Flashback No. 3: Circle

Posted by Walker Brands in 20th Year Flashback, Branding

We had the privilege of working with Todd Farrell, former president of multifamily development for Crescent Resources, one of the leading real estate development firms in the nation, on developing the brand strategy for Circle, a “green” multifamily community brand.

Through Todd’s leadership, our visioning sessions not only included aspects of community design but insightful discussion of what really builds brands – how the customer feels. The platform of thought from our discovery and analysis together resulted in an environmentally friendly, socially conscious multifamily brand that has been recognized by the multifamily and building industries:

•  Circle at South End earned a Leadership in Energy and Environmental Design (LEED) silver rating from the U.S. Green Building Council

•  Circle at South End also received the Green Project of the Year merit award from Multifamily Executive magazine

•  Circle at Concord Mills was named the 2010 Luxury Multifamily Project of the Year by the National Association of Homebuilders

THANK YOU Todd for taking this journey with us and for being such a visionary leader!

20th Year Flashback No. 2: Street-Works

Posted by Walker Brands in 20th Year Flashback, Branding

Welcome to our second Flashback video! We are reflecting on our experiences with the brilliant Ken Narva and Richard Heapes, co-founders of Street-Works in White Plains, NY. We had the pleasure of working with Ken and Richard on Blue Back Square – a mixed-use development in West Hartford, CT. Their vision and understanding of how thoughtfully designed places can impact a community and preserve its heritage are inspiring. Thank you, Ken and Richard, for teaching us about the importance of authenticity in design.

Welcome to our second Flashback video! We are reflecting on (the many – not sure the video is about many things, but a couple thoughts that tell a story, maybe this is too micro a comment, but we worked with them for years and these are just two thing, one for each we have included) things we learned from Ken Narva and Richard Heapes of Street-Works while working on the Blue Back Square project – a mixed-use community in West Hartford, Connecticut. Their vision and understanding of how thoughtfully designed places can impact a community and preserve its heritage are inspiring. Thank you, Ken and Richard, for teaching us about the importance of authenticity in design.

20th Year Flashback No. 1: Robin Mosle

Posted by Walker Brands in 20th Year Flashback, Branding

Welcome to our first Flashback video. Over the next 52 weeks we’ll share stories about the people, places and experiences that have shaped us during the past 20 years.

For our first Flashback video, we’re honoring development and retail leasing expert Robin Mosle. We’re so fortunate to have been able to support and be inspired by Robin over the years on mixed-use development projects such as Blue Back Square, The Launch at Hingham Shipyard and Pentagon Row among others. One of the many things we learned from Robin is that ALL details matter when designing great customer experiences, even in seemingly utilitarian spaces. So, THANK YOU, Robin Mosle!