We integrate, collaborate and innovate.

Because Walker is a strategic brand agency not an ad agency, we take a more business-focused, holistic approach to developing brand programs. To us, the brand is a company’s most powerful asset – It is not a marketing concept. It is a business concept. It’s directly tied to customer experience, satisfaction and loyalty – which ultimately impacts the bottom line. Our collaborative brand strategy process helps clients shape their business models, build internal consensus and reevaluate operational and financial factors.

Our scope of services spans all touch points – not just the traditional communications elements but the multi-sensory physical environment, the programming and the customer experience. Because we think spherically and strategically, we simultaneously create and integrate everything. This ensures all elements of your brand program are synchronized in message, voice, visuals and delivery.

We are committed to developing brand programs that are:

A sampling of Walker’s comprehensive branding services:

Brand Consulting

  • Brand strategy workshops
  • Brand launch programs
  • Design charettes
  • Communications audits
  • Brand touch point audits
  • Brand experience standards

Strategic Planning

  • Brand strategy
  • Communications plans
  • Media plans
  • Space planning and critical path

Identity

  • Name development
  • Logo design
  • Brand standards

Research

  • Focus groups
  • Surveys
  • Trend analysis
  • Secret shopping

Sales Support

  • Sales brochures
  • Sales/leasing kits
  • Promotional programs
  • Direct marketing
  • Presentation materials
  • Incentive and loyalty programs

Advertising

  • Print
  • Outdoor
  • Online
  • Non-traditional

Online

  • Social Media
  • Web sites
  • Search engine marketing
  • Email marketing
  • Analysis and reports
  • Content management
  • User experience

Environmental Graphics and Experiences

  • Signage programs
  • Way-finding programs
  • Sales centers
  • Site graphics
  • Trade show exhibits
  • Point of sale programs
  • Branded environments

Public Relations

  • Strategy and consultation
  • Planning and results measurement
  • Press releases
  • Media kits
  • Media relations
  • Media training
  • Special events

Other

  • Packaging
  • Branded merchandise programs